Client: Xerox Corp.
Summary: Xerox Corp. continued to grow its technology outsourcing efforts with cloud services, and needed to reach technology, retail and healthcare business leaders. Working with Xerox marketing teams, I created social media channels, interviewed company executives and subject-matter experts, and wrote content for their respective Twitter channels and blogs.
Blog post, "Wearables in the workplace"
Blog post, "Global Retailers Share a Winning Imperative: The Worker"
Blog post, "5 Ways Manufacturers Get It and Get Ahead"
Blog post, "Retailers Reluctantly View In-Store Mobile Solutions as a Must-Do"
This blog -- and related posts -- were recently removed from being online
Client: Clear Demand
Summary: This early-stage provider of retail price optimization software and services sought business communications expertise that could help it establish relationships with research analysts and industry editors and reporters. It also needed a primary source to create content and support its social media presence, includiing blog posts. Since 2014, I have worked with Clear Demand's CEO and senior executives to build its PR and online presence in the retail sector.
Using my skills as both a business communicator and journalist, I work with companies to build and tell a story that editors and reporters want to hear. Below are some of the stories I pitched and placed for clients.
Within my career and life as a writer there are certain stories, topics and clients that just "click." Here are some of my personal favorites through the years.
Being a Daddy for the first time (Dalls Child/Baby Dallas guest column)
Bad weather, Dallas Cowboys and transportation (client case study)
Cardiology: New devices, new directions (health care newsletter article)
Retail: Madness, momentum & the marketplace (client case study)
Hidden braces (client PR pitch/Dallas Business Journal)
woot! (client PR pitch/national)