SUMMARY
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Core strength in business-to-business public relations and strategic communications (external, internal, traditional and digital)
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Multi-industry knowledge and experience (corporate and agency): health care, technology (hardware, software, cloud, managed services, security), e-commerce, financial tech, outsourcing, retail, transportation, etc.
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Adaptable, goal-oriented and inherently motivated to lead, drive and support success of communications initiatives and corporate objectives
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Adept at advancing communications excellence among key audiences: executives, business/channel partners, employees, media, analysts and influencers
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Entrepreneurial spirit that drives business growth and communications innovation/excellence
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Honored to serve as president of the International Association of Business Communicators/Dallas, a 300-member association of professional corporate communicators
EXPERIENCE
RGM Communications, Dallas, founder and principal
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Providing expertise and hands-on activities to deliver external/internal communications strategy and tactics, social media, content development, public relations, media relations and more. Content marketing and writing include blogs, social posts, whitepapers, news and marketing materials.
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Serving clients that vary from public companies to small, privately held companies, including Xerox Corp/ (IT/BPO, Internet of Things, health care), Carter Financial Management (finance), Clear Demand (IT/retail), Fujitsu (IT/retail), muv (transportation), Review Med (health care), among others
The TransSynergy Group, Dallas, vice president of public relations
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Established and managed new public relations practice for the agency
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Led PR-focused business development, budgeting, account management and supervision
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Oversaw account team, including copy writers and freelancers
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Instituted and executed strategic communications for clients
Michael Burns & Associates Inc., Dallas, account supervisor
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Generated new business, including agency’s largest account; supervised technology account team and worked additional business and health care accounts
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Responsible for strategic planning, media relations, marketing communications, writing and editing, media and analyst tours
Additional Experience
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VHA Inc., Irving, Texas (health care), communications specialist (internal/external)
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The Dallas Morning News and local PR agencies, freelance writing
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Micronyx Inc., Richardson, Texas (technology/security software), marcom manager
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INFOMART, Dallas, magazine editor/communications specialist
EDUCATION
University of North Texas, Denton
Bachelor’s of Science, Journalism/Public Relations
Minors: Marketing, Political Science
For more information, please send me an email.